SMS – Smart Made Simple, Continue their Investment in Talent and Business Growth with the Appointment of Danielle Bentley

Leading UK Based Manufacturing Service Provider (MSP), SMS – Smart Made Simple has announced the appointment of Danielle Bentley as their newest Internal Sales Executive.  Ms. Bentley is the latest in a number of new hires to the SMS team, in a year that has seen continued growth and maturation of the company’s sales capacity, in the UK contract electronics manufacturing market.

Mr. Craig Taylor, CFO, SMS commented; “Our substantial progress in the UK would not have been possible without our talented internal and external sales team.”

Ms. Bentley joins SMS from Aggregate Industries, where she held the position of Internal Sales Representative.  In this strategic role, Ms. Bentley was required to effectively manage the communication and relationship between Aggregate Industries and key stakeholders, through the lifecycle of demanding projects.

Danielle Bentley - Internal Sales Executive

“We are delighted to welcome Ms. Bentley to our team as we enter another financial year of transformation, investment and growth.  Her experience and enthusiasm will no doubt continue the tradition of SMS industry innovation and leadership.” Mr. Taylor continued.

“In Ms. Bentley’s new role within SMS, she will be responsible for identifying new business opportunities, pricing enquiries, managing relationships and account management. It is a role that will require a pro-active approach, especially in the crucial period leading up to and securing a customer order, when expertise in negotiations and relationship management are key success factors”, Mr. Taylor concluded.




About SMS

SMS is the U.K.’s leading Manufacturing Service Provider.

From concept, to creation, to commercialisation, to customer, for all technology companies. Whether you are a start-up, or an established household brand name, if you have a design, engineering, manufacturing or supply chain problem, thanks to the diversity of our experience and scalable service, SMS has the solution.


Since 1920, SMS has manufactured electronics products from the same home in Nottingham, U.K. For almost 100 years, we have been the company behind the ideas, offering agile and adaptive supply chain solutions, that bring products to market faster, smarter and simpler.


Leader in the specialist low volume, highly complex manufacturing services market space, SMS has earned critical industry facility certifications, that brings full viability and credibility to the aerospace & defence, communications, industrial and medical markets. SMS brings the right scale, capabilities and competitive solutions to customers needing high reliability attention, product realization and supply chain optimisation.


For further information, visit